Three directions

One website. Your call.

Hello, Woodcroft Woodturning. We made you three fully working websites.

Browse each direction, pick the one that fits, and we'll handle everything else.

Prepared for
Woodcroft Woodturning
By
Eureka Studio
Directions
Three
Decision by
Fri, May 29

01 / Directions

Three ways to take Woodcroft Woodturning online.

woodcroft.co.nz
Option A preview — The Craftsman's Archive
Option A
The Craftsman's Archive

A warm, editorial design that leads with Woodcroft's century of heritage. Rich textures, honest photography, and structured product grids give trade buyers everything they need at a glance.

Walk through →
woodcroft.co.nz
Option B preview — The Trade Desk
Option B
The Trade Desk

A clean, modern layout built around the product catalogue. Scannable categories, clear enquiry paths, and a professional tone that earns confidence with architects, builders, and trade buyers.

Walk through →
woodcroft.co.nz
Option C preview — The Material Statement
Option C
The Material Statement

A bold, tactile direction that makes timber the hero. Full-bleed photography, strong typographic contrasts, and a confident presence that stands apart from any competitor in the category.

Walk through →

02 / What changes

More customers find you. More customers get in touch.
Here's what's different.

What's different — in plain terms, no jargon.

🔍
Found when customers search for a wood supplier
Homepage has fewer than 100 words — hard to find via search
New site has a rich, detailed page — far more likely to appear when someone searches for what you make
Most of your buyers start with a search. The more your site tells them, the higher up you appear.
📞
Your phone number always one tap away
Contact details only on the Contact page — hidden behind navigation
Phone number and enquiry button visible on every section of the page, always within reach
Trade buyers move fast. If they can't reach you in two seconds, they call someone else.
🤝
100 years of expertise shown upfront
Heritage content is buried — presented as scanned images of a 1973 article
Your full story, capabilities, and credentials — readable, prominent, and reassuring from the moment someone lands
Buyers ordering custom timber components want to know they're dealing with experts. Your history is a selling point.
Currently on your homepage
Brief company description, no detail on what you actually make
No product categories visible — visitors must navigate to find them
Phone number not clickable on mobile
No pricing guidance anywhere on the site
Gallery page is broken — shows an error
No customer testimonials or reviews
History content only readable as a scanned photograph
Fewer than 100 words on the homepage
On your new homepage
Full product range showcased — all 8 categories with descriptions and images
Services visible immediately on load — no hunting through menus
Tap-to-call phone number in a persistent header bar
Clear "Enquire now" path for custom orders and bulk pricing
Photo gallery working and showcasing your craftsmanship
Space for testimonials and trade references as you gather them
Your 100-year history written as readable, searchable text
Detailed copy that helps buyers — and search results — understand what you do

What you gain

03 / Decide

Which direction, which package.

A Direction

Option A
The Craftsman's Archive

Warm, editorial, heritage-led. Built for buyers who appreciate craft and quality.

Preview ↗
Option B
The Trade Desk

Clean, modern, catalogue-first. Built to convert trade buyers efficiently.

Preview ↗
Option C
The Material Statement

Bold, tactile, timber-forward. Built to stand out and make an impression.

Preview ↗

B Package

Ship it
Yes, let's do it

Pick a direction, ship as-is, live in two weeks.

$1,800
Iterate
Yes, but I have a few tweaks

Up to three rounds of revision before we go live.

$2,600
Bespoke
It's close… but I want something custom

Working session with us, then a custom build using these directions as the brief.

$4,200

C Hosting

Monthly
Monthly Hosting

Pay monthly, cancel any time.

$49/mo
Annual
Annual Hosting

Paid annually — two months free.

$420/yr
Select a direction, package, and hosting plan above.